Impact of Lookism: How Merchandise Reflects and Challenges Beauty Standards
Lookism, the discriminatory treatment of individuals based on their physical appearance, has permeated various aspects of society. One area where this is particularly evident is in the world of merchandise and consumer goods. The way products are designed, marketed, and presented often reflects societal beauty standards and can both uphold and challenge these norms.
Merchandise such as clothing, cosmetics, toys, and even home decor items are often designed with a specific aesthetic in mind that aligns with what is considered attractive or desirable by mainstream society. For instance, fashion brands typically use models who fit into a narrow definition of beauty – thin, young, able-bodied – to showcase their products. Similarly, cosmetic companies have historically catered predominantly to those with fair skin tones while largely ignoring the needs of darker-skinned consumers.
Moreover, children’s toys like dolls also reflect societal beauty standards. Traditional Barbie dolls have been criticized for promoting an unrealistic body image among young girls due to their disproportionately small waistlines and large bust sizes. Even action figures for boys are not exempt from this trend; they frequently depict muscular physiques that may be unattainable for most men.
However, it’s important to note that while merchandise can perpetuate harmful beauty standards through its lookism Merch design and marketing strategies; it can also play a role in challenging these norms. In recent years there has been a growing movement towards inclusivity in product design which seeks to broaden the representation of different body types, skin colors and ages.
For example some fashion brands have started featuring plus-size models or older models in their campaigns. Cosmetic companies too have begun expanding their shade ranges to cater to a wider array of skin tones acknowledging the diversity among consumers.
In the toy industry as well significant changes are being made with manufacturers creating dolls with varying body types disabilities or non-traditional gender expressions reflecting more accurately the diversity seen in real life.
While these efforts still represent just a fraction of what’s available on store shelves, they signal a shift in the right direction. They challenge the idea that beauty comes in one size or color and encourage consumers to embrace their unique features.
In conclusion, merchandise does not merely reflect societal beauty standards, but it can also play an instrumental role in either perpetuating or challenging these norms. As consumers, we have the power to influence this narrative by supporting brands that promote inclusivity and diversity. By doing so, we can help foster a society where everyone’s appearance is valued and respected regardless of how closely they align with traditional beauty standards.
